Parma City of Gastronomy & Perfume is a walk through the elegant and typical shops of the city center that will fascinate and engage your senses. A journey that will delight eyes, nose and palate, through the discovery of the gastronomic delicacies that have made the city of Parma famous in the world, Parmigiano Reggiano, Prosciutto di Parma and the tasty products of the Parma charcuterie, handmade fresh pasta, traditional desserts and pastries. We will also discover the scents of Parma, starting with the unmistakable Violetta di Parma, a symbol of the city and of an era. After a pleasant stop at the Violetta di Parma 1930 shop and an engaging sensory experience at an Acqua di Parma store, to get to know the brand from its origins to new variations, a fragrant aperitif, based on ancient fruits and lost drinks, will transport us to the Parma of the late nineteenth century, era of the birth of Borsari. We will discover the protagonists of the perfume supply chain in Parma through an engaging visual-olfactory sensory experience, capable of recalling different olfactory memories related to the city of Parma and its territory.